Work Collection
BRAND PROMOTION DESIGN
This is a promotional project for a public account of Taco Bell. The design involves creating a series of promotional posters for a new lineup of taco snacks, aligning with the brand's tone. I was responsible for the design of all marketing posters and illustrations.
01
OVERVIEW
INTRODUCTION
This is a promotional project for a public account of Taco Bell. The design involves creating a series of promotional posters for a new lineup of taco snacks, aligning with the brand's tone. I was responsible for the design of all marketing posters and illustrations.
TIME
05/2023
CLIENT
Tacobell (China)
TOOLS
Illustrator, Photoshop
Brand role
1. Incorporate the brand's color palette and enhance overall saturation in the composition.
Integrate the brand icon and hand-drawn elements.
Add texture to the visuals to reflect Taco Bell's Mexican cultural vibe.
Design Thinking
1. How to highlight new products in the screen?
2. How to adapt the brand style? How to pawn
3. How to optimize product presentation?
02
DESIGN OUTPUT
