Work Collection
UASR SUMMER
SCHOOL
VISUAL IDENTITY DESIGN PROJECT
We, TongRo Image Stock, since commence with producing digital Image slide transparency
business in 1992, have been building outstanding success in distributing various kind of collections from overseas countries to Korea and in supplying our own collections to many countries
through around 45 channel partners.
01
OVERVIEW
INTRODUCTION
The UASR (University Alliance of the Silk Road) is a non-governmental and non-profit organization aimed at openness and international cooperation in higher education.
TIME
06-08/2017
PROJECT SCOPE
1 Product Mnager, 2 Designers
TOOLS
Illustractor, Photoshop
MY ROLE
As the lead designer for this project, my responsibilities include working closely with stakeholders to synthesise user requirements, communicating design recommendations, prioritising outcomes, leading the end-to-end design process, and managing expectations across dev teams.
CLIENT
University Alliance of the Silk Road
Xi’ an Jiaotong University
02
CONCEPT REFINING
DESIGN THINKING
Embracing the spirit of the Silk Road– ‘peace and friendship, openness and inclusiveness, mutual learning and mutual benefit’, UASR vows to build collaborative platforms in higher education and foster regional openness and synergies. The UASR will advance institutional exchanges and partnerships on the Silk Road routes in regards to talent education, scientific research, cultural dissemination, policy studies, and medical service etc. The UASR will also step up understanding and friendship between young peoples, foster quality and rounded talents with international visions, and stimulate economies enclosed on the Silk Road Economic Belt as well as the Eurasian region.
DISCOVER
University Alliance
of the Silk Road
DESIGN THINKING
Embracing the spirit of the Silk Road– ‘peace and friendship, openness and inclusiveness, mutual learning and mutual benefit’, UASR vows to build collaborative platforms in higher education and foster regional openness and synergies. The UASR will advance institutional exchanges and partnerships on the Silk Road routes in regards to talent education, scientific research, cultural dissemination, policy studies, and medical service etc. The UASR will also step up understanding and friendship between young peoples, foster quality and rounded talents with international visions, and stimulate economies enclosed on the Silk Road Economic Belt as well as the Eurasian region.
DISCOVER
LOGO DESIGN
I extracted the spirit of "peace, openness and inclusiveness" and used the form of silk to design the LOGO of the project committee.
SILK
UNION
FINAL LOGO
COLOR PALETTE
I chose vibrant orange to match with its complementary color purple, in order to reflect the students' energy and sense of official authority.
DISCOVER
03
DESIGN OUTPUT
