Work Collection
OctoBuy
ILLUSTRATIVE PROJECT
We, TongRo Image Stock, since commence with producing digital Image slide transparency
business in 1992, have been building outstanding success in distributing various kind of collections from overseas countries to Korea and in supplying our own collections to many countries
through around 45 channel partners.
OctoBuy Online Shopping Assistant
We, TongRo Image Stock, since commence with producing digital Image slide transparency business in 1992, have been building outstanding success in distributing various kind of collections from overseas countries to Korea and in supplying our own collections to many countries through around 45 channel partners.
MY ROLE
+ Improving existing user retention rate by uplifting the product's user onboarding and subscription experience.
+ Validating product solution from a successful launch and user adoption of a new feature that allows clubs to publish their own e-commerce sites.
PROJECT SCOPE
1 Product Manager, 1 Engineer, 1 Designer
TOOLS
Figma, Illustrator, Photoshop
OVERVIEW
Context
How Ark7 Works?
50
T
Online Sales
57
%
Per Week Per Shop
24
K
Online merchant
· In 2021, global online transactions amounted to nearly $5 trillion and are expected to exceed $8 trillion by 2026.
· 57% of U.S. consumers shop online once a week or more.
· Currently, there are about 24 million online retailers in the world.
Problem Discover
Here is the story:
Have you ever thought about a scenario like this: You want to buy a sweater for your dog, so you open a search engine and type in "dog sweaters." However, the results show many sweaters with dog patterns on them, and you have to sift through them one by one by continuously clicking on web pages and images. 😵💫After half an hour, you finally find an ideal item, only to enter a small merchant on Instagram through multiple clicks. Now, you find yourself worrying about shipping and the quality again. 🤯In the end, exhausted, you have to give up on this shopping attempt.
Does this sound familiar to you?🤦♀️
Diving through...
I went out and interviewed with 6 people to further validate my initial hypothesis and to investigate their pain points. The semi-structured interview uncovers a fact that In early interviews with our potential users, many of them said they had a hard time finding their ideal product in a given amount of time due to the huge number of products and sources.
View Interview →
What are your typical challenges when shopping online?
These sites are full of junk products, it can take hours to find something of value, such a shopping experience makes me very distressed.
I used to spend a lot of time browsing sites to find products that fit my needs. What a waste of time!
Research
Current User Journey Map
User Journey Map
As the time users spend filtering recommended products increases, not finding the desired items gradually erodes their patience, leading to frustration and discouragement. Consequently, the purchasing motivation declines, making it challenging to rekindle.
Pain Points
😵💫Dealling with conflicting information
With so many resources and information available, people often feel overwhelmed and frequently end up in places where they cannot find the products they need.
🤦♀️Risk Avoidance
Users are skeptical about merchants, product quality and website security when shopping online. They also don't want to spend a lot of time researching recommended products. They are more likely to give up when finding shipping and return policy information is not obvious.
🤯Time Concerns
According to Statista's data in 2021, the average global website dwell time is approximately 6 minutes. Once this time limit is exceeded, most people may lose focus and abandon the shopping process.
After this, we make our design goal clearer:
How Might We
create an online shopping assistant that makes shopping easier and more enjoyable for shoppers?
Market Analysis
How Current Online Shopping Assistant Works
At present, there are mainly two kinds of intelligent shopping assistant services on the market: web side and mobile application side. We think it is an opportunity to develop online shopping assistant with high feature based on web side.
Persona
To better understand the target users, we generated persona.
JESSIE
· 30 years old
· Divorced
· Lawyer
· San Francisco
BACKGROUND
Jessie, a single mother with a 9-year-old daughter, faces the challenge of juggling full-time work and child care. She struggles to find products that meet their needs and wishes to streamline her shopping for more quality time with her child.
PERSONALITY
· Considerate
· Attentive
· Medium tech tolerate
FRUSTRATIONS
There is an overwhelming amount of information and sources available for specific products, and there isn't enough time to search or read through them, leading to a lack of insight when buying things for my daughter.
"I need to shop for products that are suitable for my daughter's needs more quickly."
IDEATE
User Storyboard
At this stage, our primary goal is to extract a list of design requirements that we have to support in order for these ideal scenarios to happen. These requirements would then lead our idea generation phase.
Brainstorming
To facilitate our generation phase, we further reframed our design requirements into key actionable statements that are broad enough to allow multiple solutions, but narrow enough to set focus.
Design Principal
We mapped out key path scenarios that gets our users to their most prominent use cases within the least amount of steps.
Clear
设计一个直观、易用的界面并确保良好的用户体验，通过提供清晰的商品推送卡片来帮助用户在短时间内了解产品信息并作出决定。
Coherent
提供购物助手在售后追踪与服务领域的支持，完善线上购物的最后一环，提高用户购物满意度，最大限度地提高网站用户留存。
Lo-fi Exploration
We mapped out key path scenarios that gets our users to their most prominent use cases within the least amount of steps.
PROTOTYPE
Initial Design
根据最终的想法，我们从time、resource和availablity这三个角度做出了以下三个主要特征的初步设计：瀑布流式连贯的商品推送卡片、基于人工智能的聊天助手界面、。
Initial Design
I want to be able to create and track my daily tasks quickly.
Iteration
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Site Mapping
Site Mapping
FINAL DESIGN
Dealling with conflicting information？
根据最终的想法，我们从time、resource和availablity这三个角度做出了以下三个主要特征的初步设计：瀑布流式连贯的商品推送卡片、基于人工智能的聊天助手界面、。
01
Feature One
+ 简化网站信息结构，让用户把更多的注意力放在商品上，瀑布流版面设计，搜索栏的背景为均匀分布的商品卡片。
动画：home输入商品→推荐商品页面
🤯Time Concerns?
根据最终的想法，我们从time、resource和availablity这三个角度做出了以下三个主要特征的初步设计：瀑布流式连贯的商品推送卡片、基于人工智能的聊天助手界面、。
02
Feature Two
+ 在推送卡片上显示用户评论和商家信息，节约用户做调查花费的时间。
动画：ai聊天动态界面，一些快速选择的提示词
🤦♀️Risk Avoidance?
根据最终的想法，我们从time、resource和availablity这三个角度做出了以下三个主要特征的初步设计：瀑布流式连贯的商品推送卡片、基于人工智能的聊天助手界面、。
03
Feature Three
+ 收藏与比较。
动画：ai聊天动态界面，点击收藏列表的
VISUAL SYSTEM
Why Octobuy?
We conducted semi-structured interviews with target users to validate our initial findings and further understand how people currently form habits, their motivations and challenges.
LOGO
User Journey Map
The most significant pain point we identified is the push of products. Inaccurate recommendations and overwhelming information make customers feel at a loss. As the time users spend filtering recommended products increases, not finding the desired items gradually erodes their patience, leading to frustration and discouragement. Consequently, the purchasing motivation declines, making it challenging to rekindle.
Colors
User Journey Map
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#1BAC4B
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#1BAC4B
#1BAC4B
#1BAC4B
The most significant pain point we identified is the push of products. Inaccurate recommendations and overwhelming information make customers feel at a loss. As the time users spend filtering recommended products increases, not finding the desired items gradually erodes their patience, leading to frustration and discouragement. Consequently, the purchasing motivation declines, making it challenging to rekindle.
Component Library
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