GuideGeek (powered by Matador Network) / B2B / SaaS / Data Management

GuideGeek

Work Collection

ILLUSTRATIVE PROJECT

We, TongRo Image Stock, since commence with producing digital Image slide transparency

business in 1992, have been building outstanding success in distributing various kind of collections from overseas countries to Korea and in supplying our own collections to many countries

through around 45 channel partners.

This is a backend data dashboard design for GuideGeek, an AI travel assistant. The project aims to enhance strategic decision-making and visitor satisfaction by providing deeper insights for destination development.

My Contributions

  • SaaS Design Strategy:

    Led the design and launch of a new AI driven Tourist backend data platform, including innovative supplier tools, leveraging CRM strategies to enhance client engagement and data-driven decision-making.

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

  • Agile Leadership:

    Run design thinking workshops, initiate agile workflows and product roadmaps, and create a design system to streamline product development process and team cohesion.

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

  • Stakeholder Engagement:

    Educated and rebuilt trust with various stakeholders in ambiguous environments to make user research and design QA possible. Leveraged my role to bring design as an equal partner in product team.

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

Led end-to-end design

  • Agile Leadership: Run design thinking workshops, initiate agile workflows and roadmaps, and create a design system to streamline product development process and team cohesion.

  • Led stakeholder meetings and design workshops

  • Worked with engineers on QA and bug bash sessions

  • Work with peer designers on hi-fi design and design system updates

Project Scope

My team has 1 PM, 3 Engineers, 3 Designers.

The project scope also included with Global Marketing, Data and Sales Team.

Context

GuideGeek's
Product System

B2C_Trip Planner

B2C_AI Trip Planner

GuideGeek is an AI Travel Assistant that is helping thousands of people move quickly from trip idea to trip booking.

B2B_AI Chatbot & Analytics Dashboard

For DMOs(Destination Making Organization) and travel brands, GuideGeek offer a software platform that empowers them to have 1:1 conversations with every traveler who shows interest in coming to their destination. It also support customized marketing strategies such as advertisement, multi-media embeddings and hyperlink.

Project Goal

Enhance strategic decision-making and visitor satisfaction by providing deeper insights for destination development.

In this project, we need to design a backend dashboard to help DMO better understand visitors and offer them personalized recommendations and services.

NDA

Since the content of this project is in the pipeline, I am happy to share more details verbally during the interview :)

©️ Portfolio by Alice Wu, who can eat 8 croissants at once.

©️ Portfolio by Alice Wu,

who can eat

8 croissants at once.

©️ Portfolio by Alice Wu, who can eat 8 croissants at once.